The Balt Sun's Siobhan Gorman blogs about new ultra-corporate internal marketing efforts of the notoriously publicity-shy NSA. "The two-part campaign will employ a set of 'cascading messages' repeated down through NSA’s hierarchy, as well as 'viral' marketing 'to generate excitement and unity enterprise-wide,' one planning document says." It all sounds as culturally counterintuitive, consulting firm-imposed and difficult for the NSA as you would imagine.

Posted by Laura at June 4, 2007 02:30 PM